Instagram is always trying to improve the user experience and strengthen connections between users. In this regard, the platform recently unveiled a new feature called Blend. This feature allows users to share a personalized Reels feed with their friends and enjoy shared content.

⸻

What is Blend?

Blend is a shared Reels feed that is created based on the interests and interactions of you and your friends. With this feature, you can view a feed of suggested Reels with one or more of your friends, which is updated daily. This shared feed is located in the Direct Messages (DM) section and is only visible to Blend members.  

⸻

How to use Blend?
1. Open a chat: Enter a private or group chat with the friend you want to create a Blend with. 
2. Invite to Blend: At the top of the chat screen, tap the Blend icon (two hugging emojis) and select “Invite.”
3. Accept the invitation: Your friend must accept the invitation for the Blend to be created.
4. View the shared feed: Once you’ve created the Blend, you can view the shared feed and discuss the reels with your friends. 

⸻

Benefits of using Blend
• Increased engagement: You’ll engage more with your friends by viewing and discussing shared reels.
• Discover new content: You’ll be recommended a wider variety of content by combining your interests with those of your friends.
• Personalized experience: The Blend feed is tailored to your and your friends’ shared behaviors and interests. 
• Privacy: The Blend feed is only visible to members and is not publicly available.

⸻

Important tips for using Blend
• To create a Blend, at least one of your friends must accept the invitation.
• The content of the Blend feed is updated daily. 
• If you want, you can exit Blend or remove specific content from the feed.

⸻

Conclusion

Instagram's Blend feature is a new way to share and discover Reels content with friends. With this feature, you can have a different and personalized Instagram experience and strengthen your connections with your friends.