Instagram users have been looking for more creative and easier tools to create engaging content for a while now. In this regard, a new app has been officially introduced that directly addresses the need for editing Instagram content. The interesting thing about the story?
This app crossed the 7 million download mark in its first week of release alone!

In this article, we will tell you why this app has become so popular, what features it has, and whether it is worth installing or not.

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What is the new app and by which company was it released?

This app, whose official name has not yet been fully introduced by Instagram, has been developed as a side tool for Instagram users. Its developer is the Meta team, the same parent company of Facebook and Instagram.

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Key features of the Instagram editing app:

1. Edit Reels and Stories with professional tools:
From trending effects to smart filters, all designed in a user-friendly environment.

2. Artificial intelligence for editing suggestions:
This app automatically makes suggestions for quick and attractive editing by examining the type and content of the video.
3. Full compatibility with Instagram:
You can directly send the output as a story or post, without the need for a separate download.
4. Auto-Caption and text transcription:
For educational or motivational content producers, this feature is a real boon.
5. No watermark and high-quality output:
Unlike many free apps, this app provides output without a logo and in high resolution.

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Why was it downloaded 7 million times in a week?
• Meta brand trust: When an app is introduced by Instagram, the likelihood of users trusting it increases many times.
• Smooth and simple user experience: No special training required. Everything is done with a few clicks.
• Strong need for professional editing tools: Users are tired of heavy and complicated apps. This app exactly fills the gap between professionalism and simplicity.
• Support for mid-range phones: This app runs well even on weak phones.

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User and influencer reactions:

Many famous Instagram bloggers and pages released tutorial and introduction videos immediately after the app was released. Some influencers said:
“Editing videos on Instagram has never been so enjoyable!”

This public support was itself one of the main factors in the rapid growth of the app’s installation.