What is a hashtag?

In Instagram, hashtagging is used to identify keywords or categorize content in different social networks. A hashtag is a word or phrase that begins with #. In fact, when the # sign is placed before the phrases, it becomes a meta tag and by clicking on it, the audience is directed to content or pages with the same topic.

That is why if you use hashtags in your posts, this post will be placed next to other similar hashtags in social networks. This makes it possible for someone to see your post when they search for this hashtag on Instagram.

This is why when you search for a hashtag, you will be redirected to a page where all the posts containing that hashtag will be displayed. In this case, when you need a specific content, accessing the desired content using hashtags is much easier and in less time.

Using hashtags on Instagram will have many advantages for your page. If you work in the field of social media marketing, it is necessary to be familiar with the principles of using hashtags and its advantages. Among the advantages of using hashtags on Instagram, we should mention the following:
 

Hashtags on Instagram are very useful for business pages; Because hashtags help a lot to make brands more visible.
Hashtags provide people with a broad search method for a specific topic.
Using hashtags, you can quickly search and find a specific topic among users.
Content published with hashtags can be displayed in searches.
Use of hashtags in Instagram

In general, hashtags are used to optimize results. This optimization allows users to find the content they want faster and easier. On the other hand, some users use related hashtags in their posts and stories to increase the visibility of their page content in the explorer. If you do this using the Instagram analysis tool, you will find out the impact of the hashtag on the visibility of your stories and posts.

Tips for using hashtags on Instagram

1) Before choosing the right hashtag, search for your idea on Instagram. If there is something similar to your idea on Instagram, use appropriate words.

2) You can use numbers in hashtags. But special characters like @ # $ % *? : etc. are not supported in the hashtag.

3) Another important point that you should pay attention to is that you should not use a space after putting the # sign. Rather, after putting the # sign, you must immediately type the phrase you want. If your hashtag was a few words, you should still do your work according to this procedure.

4) Be sure to use appropriate hashtags related to your content so that your post will be listed in relevant categories.

5) Never use other people's trending hashtags. Because this is called hashtag hijacking.

6) Do not use a large number of hashtags in each post; Because it indicates that you want to advertise for your page. Instagram may also identify your posts as spam.

7) Use meaningful and short hashtags.

8) You can use the appropriate hashtag in any event.

Finally, to create a new hashtag on Instagram, do the following steps:

1) In the first step, enter your account page on Instagram and click on the + sign.

2) In the next step, select the video or photo you want to share and tap Next.

3) In the third step, after writing your desired text in the caption, add your desired hashtag with the # sign.

4) In the last step, publish your post. After publishing the post, you will see the hashtags you added under the caption.

If the hashtags have been added correctly, they will turn blue. By touching the hashtag, the user will be transferred to a page containing all the pages that have published a post with the desired hashtag.

If you want to use a hashtag on Instagram for your post or story, you can do it according to the following steps:

1) Put the # sign first.

2) After placing the mark, type the phrase or word you want. By doing this, the phrase you want will be displayed in blue color.

3) If the phrase you want consists of several words, you must use an underscore ( _ ) after each word. For example, type: # computer_game

Types of hashtags on Instagram

In order to be able to use Instagram hashtags in a principled and correct way, it is necessary to get acquainted with the types of hashtags. Hashtags are placed in different categories, which we mention below.

1) Hashtag related to Instagram campaigns

We see different campaigns in cyber space every day. You can join your favorite campaigns by using the specific hashtags of that campaign and join them. Like: #no_to_garbage or #no_to_violence_against_women

2) Specialized hashtags

There are hashtags on Instagram that are more specific and show exactly what activities you do on Instagram. For example: #programmer

Production or service hashtags

These hashtags consist of specific keywords that represent services. Like: #site_design

4) Hashtag related to the location

Sometimes you may use Lookish when publishing your posts. But using location hashtags can be a good idea. For example: #Tehran_Big_Bazaar

5) Seasonal and special events

These hashtags mostly remind you of a global event or time. Such as: #World_Children_Day, #Winter

6) Hashtag abbreviations

Many individuals or specific organizations that have become famous through Instagram use their own hashtags to communicate their posts to users. Like: #AAG

7) Hashtag related to emojis

You can use Instagram emojis or the mood of that emoji in this hashtag. Like: #laughter, #silence

Types of hashtagging on Instagram

There are different types of hashtagging on Instagram, which can be divided into the following sections based on the type of place of use:

Hashtag in Instagram caption 

In general, putting a hashtag in the caption of a post is related to taste and desire. In other words, we can use hashtags in between the text we write for a post or use hashtags at the end of the caption to make our caption look more beautiful.

The impact and use of hashtags in Insta stories

As mentioned above, hashtags are also used in stories. You can use different hashtags according to the topic of your stories. If someone has followed a specific hashtag that is related to your story, a separate story will appear on that person's home page.

That story contains all the stories that have used that particular hashtag. Therefore, we cannot deny the impact of the hashtag on the visibility of the story.

Influencing the hashtag in the comment

You may have seen in some active pages that have a high level that they put their hashtags in the comments instead of in the caption of the post. We must say that these two have no difference and both will have the same positive effect on your page.

In fact, putting hashtags in comments is considered a form of hiding them. The only effect of adding hashtags in the comments section is that it gives a simple and orderly shape to the caption of your posts and makes the audience not feel tired or bored looking at your posts.

The effect of hashtags on Instagram's bivy page

Undoubtedly, you have seen on some Instagram pages that use special hashtags in their bio. But it's good to know that putting a hashtag in your Insta bio will not affect your page's progress.

This possibility is provided for Instagram only because you can support a specific hashtag in your bio or introduce your own hashtags to your followers. Also, if you are a member of certain campaigns, you can put the hashtags related to this campaign in your bio.

How to make a dedicated hashtag

At first glance, you may think that creating a hashtag on Instagram is very simple and easy. But there are important points that you must pay attention to.

Popular pages, online stores or even celebrities can create their own hashtags to launch a campaign. But to make this hashtag, you need to pay attention to several points:

Try to think of the best idea to create your own hashtag.
Then check the conditions that this idea has not been used before.
In virtual space, try to talk about your hashtag with your followers.
Then pay close attention to what content users use your hashtags for.
Finding the best hashtag for your brand on Instagram

Finding the best hashtag for each page depends on the business, competitors, type of content, etc. But overall there are guidelines that you can follow to find the best hashtags for you.

The first way: using Instagram's related hashtags feature

When you search for a hashtag on Instagram, you enter a page that shows posts on that page that match your hashtag. In some of these pages, there is a section called (Related) that Instagram itself helps you with this method and suggests hashtags that are related and appropriate to the searched hashtag. By checking them, you can find and choose the best and most suitable options for your business.

The second way: checking the audience

You can check the hashtagging of your audience and followers and learn more about their interests. After that, you can attract more people to your page by creating special and attractive content and using appropriate hashtags.

The third way: check competitors

Sometimes, check the page of your competitors and get familiar with their hashtagging. You don't have to use their exact hashtag for your business and be exactly like them, but sometimes you have to use hashtags that they don't use. Examining their hashtagging method will give you a wider and better view to use the right phrases for your hashtags.