By doing some simple tricks, you can increase the views of your Instagram rails.

What is the secret of going viral on Instagram? Publish attractive photos or creative reelers? There are different methods for this; But today we're going to teach you how to build a traffic-heavy channel.

When TikTok became famous, Instagram noticed the popularity of short vertical videos; For this reason, now in this social network there is a section called Rails, where you can make interesting clips using trending music.

Why should we use Rails?

First of all, it is necessary to examine why the publication of rails on Instagram is considered an important issue. As we mentioned at the beginning of the article, short videos are more popular than other content formats; Especially if they are 15 to 30 seconds. Using them, you can grow your account quickly; Of course, you must produce original and attractive films. 

Also, it is said that the new algorithm of Instagram is such that it exposes the pages that publish Rails to more visibility; Therefore, producing this type of content and publishing them will be very useful for the growth of your page.

Important tips to increase Rails traffic

Rails has been on Instagram for a few years now; Therefore, the competition has increased and you have to work harder to get your content seen. However, this should not make you stop trying. In the following, we will tell you some tricks that can help increase Rails traffic.

Focus on a specific niche or topic

One of the ways to increase followers and become viral on Instagram is to find a specific topic or category and continuously publish posts in that area. This method is especially helpful when you are just starting out.

Instagram algorithm uses machine learning; Therefore, it shows your posts to an audience that is already interested in the topic you are posting about.

This will make more people watch your videos every day. In the first step, find your desired category and then, according to the following points, create and publish its videos continuously.

Get the audience's attention with the right hook

Hook means "hook" in English and it does exactly the same thing in your video. You should be able to present something at the beginning of your reel that will grab the viewer's attention like a fake. Currently, thousands of rails are published daily and it is not an easy task to go viral among them. Your content must convince the user that it is worth their time.

To make your video special, you need to create it with your creativity. Also, remember that the first few seconds of the video are very important. Back when YouTube and long videos were popular, you had more time to engage your audience; But now you only have a few seconds. As a result, make a suitable hook for your video; Because it can change its fate.

Make the rails the right size

The optimal size of the reels is 1080 x 1920 pixels, which allows viewers to see the video at its maximum resolution and aspect ratio of 9:16. This means your video should be recorded vertically.

Publishing a square video surrounded by black is not visually appealing to the audience. Once you have a screen at your disposal, try to use it everywhere to get the best result.

Remove the Tik Tok watermark

When Rails was introduced as a new feature of Instagram, it had a very clear goal and that was to encourage users to use this social network instead of Tik Tok. Now imagine sharing a video with a Tik Tok watermark on it.

Instagram algorithm can detect TikTok watermark. To increase the chances of your videos going viral, you need to remove those watermarks. There are various applications for this. Also, in general, you can edit your video in a separate program so that the Tik Tok watermark is not added to it.

Don't forget to add text

It is estimated that more than 80% of Instagram users watch videos without sound, be it Stories or Reels. Therefore, adding subtitles or text that can help viewers understand the content without sound is a very interesting idea. Also, subtitles allow people with hearing problems to enjoy your videos.

Place the text in the middle of the page

Since reels can be viewed from the Reels and Feed sections, it is important to pay attention to the placement of its text; Because it may not be fully visible in Grid mode. A safe area where you can put your text and be sure it will all be read is the middle of the page. You can find other suitable places by trial and error.

Use viral elements

To give your content a chance to go viral, you can use trending elements like songs or challenges. This means if a piece of music becomes a trend, check its usage or people's reaction to a new challenge. Try to integrate the trends with the content of your page and create special rails that are at the same time associated with the events of the day.

Use hashtags

First of all, it should be said that when publishing Rails, you are given the option of choosing three different categories. Some say that these categories are very important. Additionally, there are hashtags that you are probably familiar with.

Hashtag can be considered one of the important elements of any type of post; Because it helps Instagram understand your content type and then show it to interested users. In fact, you increase your visibility with hashtags. Hashtags should be chosen very carefully. The most popular are not always the best; Because they have more competition

Pay attention to the release time

After you've created your reels and chosen a cover for it, it's time to publish. You must remember that not all hours and days are suitable for publishing. Some times are better; Because more users are active on Instagram.

Find the best hours and days of video release by trial and error; Because the behavior of the target audience is different in different categories. Then schedule your posts accordingly. Thus, you will have a higher engagement rate.